Increased Overall Sales By 2 Million

In 2009, Jason Aleman of alemanarts implemented a creative process incorporating restaurant-specific elements to create a promotional campaign for El Toro’s restaurant chain. This effort increased sales by 2 million dollars at the end of their fiscal year. Crafting this creative process has been the linchpin of Jason’s creative services. It combines all the tools in his skill set to create a cohesive line of deliverables. The highlights of this process are explained in detail below.

Creative Services

Communication

Graphic Design

Your tantalizing dishes shouldn’t be the only eye-catching and easily digestible items on the table. Conceptual graphic design is the cornerstone of design communication and this communication is key to striking potential interest in your menu items. It can also offer an option to pair a beverage the customer didn’t consider before.

Promotional Vehicles & Branding

The ideal concept needs to be showcased properly. This showcase is enabled through several types of promotional “vehicles.” These vehicles contain the developed concepts, and when placed appropriately allow the proper spotlight to shine brightly for the customer to order effectively. Vehicles include table tents, posters and banner, menu inserts and more.

All of these should mirror your restaurant’s brand. It’s important to keep it cohesive with the rest of the restaurant’s feel. This also allows the customer to remember better the next time they visit.

Logos

It might go without saying, but your restaurant’s identity needs a proper personality and its logo helps provide that. The culinary experience does most of the work, but before a customer puts one forkful of your food in their mouth, they see and respond to the logo. This being said, a well- built logo sirens where the aromas can’t reach.

Table Tents

The table tent is probably what customers are most familiar with. These promotional vehicles normally reside in the middle of the table neighboring the salt, pepper and sugar. This is an ideal location to grab your patron’s attention before they order. It’s a beautiful spot for advertising additional concepts as well.

Posters & Banners

What better spot to grab your customers’ attention than when they first walk in the door? After the proper host says “right this way,” they see a magnificent and mouth-watering display of your prized product. This also lays down the proper foundation and readies them for more information supplied at the table. Or the host’s response might not be as optimistic and while they wait, their curiosity builds, right alongside with their hunger.

Menu Inserts

This cleverly placed piece of promotion hides discretely inside the menu, but jumps out at the customer when the menu is opened. “Oh, this looks good” will be voiced slightly under their breath and will follow with “Let me have...”

Menu

The menu is the final resting spot where your patron’s decisions are bouncing back and forth. What makes them point to their final choice? Positioning the items in a proper manner allows the customer to easily navigate through and get what they want. This placement allows them to easily digest what will be soon digested.

Contact alemanarts

Allowing the customer to easily identify what they have a hankering for is paramount to filling up those guest checks. By working with nationwide chains to local restaurants, alemanarts has honed and perfected this detailed process of communication to the customer. If this area interests you, contact alemanarts now to learn more.

Virtual Real Estate

Websites

With the growing number of ways to interact online, it’s crucial to have a proper presence in cyberspace. It’s important to view websites as virtual real estate. The same time, care and consideration that you put into your restaurant’s location should be given to your website as well.

From solidifying a potential customer’s dinning decision to ordering the right dish or drink, alemanarts knows how to achieve your restaurant’s objectives by utilizing a well-built website.

The Process

Creative Promotions

Developing a well thought out game plan that showcases your restaurant’s objectives takes a niche skill set. By combining key elements from various areas of your restaurant, alemanarts can create the ideal centerpiece that will entice customers and engage them to order and ultimately satisfy their craving. It’s this satisfaction that keeps filling those seats, permanently. Read on to see proven examples of this satisfaction.

Restaurants

Chances are, if you have dined at the following you have seen the work from Jason Aleman of alemanarts.