• Here to Provoke

    alemanarts is the online virtual real estate that houses and showcases the creative work of Jason Aleman. The purpose of this site is to inform and provoke interest into the various creative solutions that Jason can offer. Click here for more.

  • Motion Graphics/3D/VFX

    From inventors to investors, directors & producers, alemanarts has developed a leading-edge system and perfected this detailed process of communication to the customer. To find out more, Click here.

  • Logos & Branding

    It’s your business’s first impression. Your best foot forward and the initial opportunity to indicate who you are.Click here to learn more.

  • Your dishes shouldn’t be the only eye-catching items on the table.

    In 2009, Jason Aleman of alemanarts implemented a creative process incorporating restaurant-specific elements to create a promotional campaign for El Toro’s restaurant chain. Click here to learn more

     

     

Logos

Your best foot forward

 

 

If you had to choose, which one would you be?

aa logo

Perhaps you already know what this word means. Or maybe you just opened up a new tab in your browser and did a quick search to see what it officially means. Either way, after 15 years of creating them, alemanarts has come to it’s own conclusion.

It’s your business’s first impression. Your best foot forward and the initial opportunity to indicate who you are. This fi rst impression is also an ever lasting impression as well, so it should be a good one. No, a mammothly, humongous and immense one!

This creative process is detailed and well constructed. It’s a conceptual design process that creates what best defines your business. It speaks to your target audience through a clever development that alemanart’s has honed and exhibited professionally for over a decade.

Interested in finding out more? Fill out the form below to sign up for a free, interactive logo creative brief.

aa logo

a

Prospective client already knows exactly what they want and has done all the research for the concept. Final step is creation.

Already established objectives:

1. The name and tag-line
2. The objects and shapes
3. The colors and motif
4. The style or feel

b

Prospective client has a general idea of what they are looking for and has done some research for the project. Client can visualize what the final result will look like but they need help developing the concept from a professional.

Already established objectives:

1. The name and tag-line
2. The objects and shapes

c

Prospective client has very little concept in mind. All that can be guaranteed is the name and what the logo will be used for.

Already established objectives:

1. The name and purpose

By defining these parameters, you can better asses what is needed to start. From here alemanarts can initiate the fi rst phase of development. Contact alemanarts to find out more.

Up With People Logo

Miami Vespas Logo

El Ma Logo

Logo creation has been one of the original cornerstones of Jason’s skill set. It was one of the initial processes he honed and crafted and continues to build upon. See how this process takes shape and contact here.

 

Process:

"It's evolution, baby!"

Eddie Vedder said it right, it is evolution. To the right you can see the evolution of alemanarts logo design process. The initial information was derived from a creative brief designed by Jason. Click here to see it in action. Once the fundamental criteria is gathered, the process can begin. In this case, the client wanted an innovative appeal with some particulars in mind. They favored the Dallas Cowboys color scheme but wasn’t married to it.

 

Based on key elements, mock ups take shape and options begin to form. Referencing the left, you can see what they started to favor. The evolution comes into play in several acts. By working, discussing and sometimes socializing, alemanarts can get a true feel for what is needed. This info is then processed and incorporated into design fundamentals to meet specific guidelines that allow the design communication to properly take place.

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